Pinworthy Party Company is a full-service party planning business based in Kansas City. From bounce house rentals to cake decoration, they will manage every item down to the last detail. I developed the Pinworthy brand identity to exude a sense of enviable sophistication with a hint of charm. The goal was to create a brand that could be marketed as the “it thing” among local families who want to throw fashionable birthday parties for their kids. The result was a blend a playful whimsy and elegant sophistication.