Liz Frasier specializes in home staging and interior design for local Kansas City realtors. When asked to develop an identity package for Liz, I was excited because I love to work with local small businesses. When I started this project, my primary goal was to position Liz as the visual expert in solving any staging problem a client might face. To achieve this, I created a clean, modern mark that plays off the first letter of her name. It’s a designer monogram that speaks to her ability to make precise, intuitive and strategic decisions that illicit a positive visual result.