SCOTT RICHARDS DESIGN
SCOTT RICHARDS DESIGN
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HARD ROCK ENERGY DRINK

JNA Advertising was tasked with launching a new line of energy drinks under the Hard Rock brand. I was part of the team that helped develop the overall essence of the brand for launch. We worked to create messaging and a look that would be consistent with the Hard Rock brand and cater to males from age 18 to 24.

Creative Director: Lance McCormick
Art Director: Scott Richards