JNA Advertising was tasked with launching a new line of energy drinks under the Hard Rock brand. I was part of the team that helped develop the overall essence of the brand for launch. We worked to create messaging and a look that would be consistent with the Hard Rock brand and cater to males from age 18 to 24.
Creative Director: Lance McCormick Art Director: Scott Richards
SALES KIT: I recreated a Marshall half stack guitar amp that would be used by the sales team as a product demo kit. The sales kit was designed to hold three cans and several informational booklets about the product.