Center City Marketplace was an organized event in Springfield, Missouri that was sponsored by local, downtown business owners. The goal of the event was to generate awareness about all the goods and services available in Springfield that many residents may not have been aware of. The event was held at an outdoor venue on Mother's Brewing Company's property. Patrons payed a small admission fee and were able to sample great food, shop local goods at pop up stores, listen to live music and drink their favorite local beer. I developed a branded system to promote the event. This project included a variety of applications like admissions badges, apparel, swag, posters and an official blog.
The mark features a small multi-story building (which is representative of many downtown Springfield structures) that is outfitted with shopping bag handles. The idea was to take the character of Springfield's downtown district and couple it with the purpose of the event which was shopping local.